Coldwell Banker is pleased to share that Jason Waugh, president of Coldwell Banker Affiliates, has been selected as a 2024 Vanguard by HousingWire. The awards program recognizes C-suite level industry professionals and business leaders who have become experts in their respective fields within housing and mortgage finance and have made an impressionable impact on the growth of the housing economy and the industry at-large.

Turbocharging the Brand Since Day One

Since joining the brand in October 2023, Waugh has leveraged three decades of multifaceted real estate experience to drive the future of the Coldwell Banker brand through his focus on enhanced service to affiliates and the acceleration of franchise sales, including harnessing innovative products and technology domestically and globally. In less than one year, he has proven himself to be a valuable guide to consumers, the Coldwell Banker network and other leaders in the real estate industry.

Waugh has served as a source of stability and empowerment for the Coldwell Banker network during a time in which the real estate industry is undergoing changes and macroeconomic factors continue to evolve. Recognizing the importance of transparency, he has built a foundation of trust by consistently working to gain deeper insight into the wants and needs of both the Coldwell Banker network and consumers navigating the real estate market.

Game-Changing Impact

Amidst a shifting economy and housing market, Waugh has remained dedicated to his number one priority: supporting the strengths and aspirations of employees, clients and partners at Coldwell Banker. Having walked in the shoes of broker-owners himself, he understands the unique challenges they face, allowing him to form authentic connections and foster a culture of openness where innovative solutions emerge and collaborations flourish. Waugh’s deep understanding of real estate and sharp sales acumen from his range of experience in the real estate industry ensures his inherent insight is woven into every aspect of the business. His expertise has positioned him to help broker-owners and their agents to rapidly achieve their business goals as well as shape the brand’s growth-driving initiatives.

Waugh has invested significant time into fostering relationships with the Coldwell Banker network through various internal speaking engagements and initiatives. He recently began a quarterly virtual event – Agents Helping Agents – where he engages with top sales professionals who are successfully navigating change and leveraging their expertise to guide others effectively and grow their business. Waugh also spoke with Coldwell Banker leaders and management at the exclusive 2024 Coldwell Banker Leadership Summit, where he shared his thoughts on the move from volatility and uncertainty to opportunity and the importance of mindset, as well as provided a 2024 industry outlook. Additionally, he frequently holds panel discussions for the Coldwell Banker affiliate network, discussing best practices and strategies on relevant topics in the industry.

Waugh’s recognition as a 2024 Vanguard is a reflection of his unparalleled dedication to the brand and serves as inspiration for the Coldwell Banker network to continue delivering outstanding results. The complete list of 2024 Vanguards can be found here.