Coldwell Banker brand recruitment, retention and expansion off to a strong start in 2025

Written by tagsocal

May 6, 2025

Coldwell Banker brand recruitment, retention and expansion off to a strong start in 2025


The first quarter was off to a strong start for Coldwell Banker affiliates, particularly in terms of maintaining relationships with its existing franchise companies. In the first quarter alone, 33 companies representing $7.7 billion in sales volume were renewed, 75% of the total of sales volume renewed in the entire year of 2024. This strong commitment to renewal underscores the enduring appeal and strategic advantage of the Coldwell Banker brand, affirming its position as a trusted and indispensable force in the real estate industry. In the United States, Coldwell Banker and Coldwell Banker Commercial introduced three new companies and saw particularly great recruiting from Coldwell Banker Heritage, while internationally the brand opened 17 new locations in seven countries.

New Markets and Major Recruiting Efforts Domestically

Coldwell Banker Affiliates welcomed three new companies in Q1:

In addition to affiliating new companies and renewing franchise relationships with key companies, organic growth efforts were particularly strong in the first quarter.  Coldwell Banker Heritage, based in Ohio recruited two significant teams to their already impressive roster of over 600 agents. Broker/Owner Ron Sweeney proudly announced the recruitment of Toni Donato Shade, the top agent in Dayton, Ohio market at her previous brokerage who also achieved the top sales recognition from the Dayton board of Realtors. Toni joins Coldwell Banker Heritage to launch a team with two other agents and has officially begun Toni & Co., having significant success in the first 30 days of joining.

Sweeney also introduced Chip James & Britt Hood to his company, two agents joining the company to launch a team, operating as ‘Chip & Britt’. Chip had a successful career in Ohio with a competitive brokerage, left for Florida and came back to Ohio with a competitor, but recently made the decision to join Coldwell Banker Heritage as a team and expand into the luxury space focusing on the Coldwell Banker Global Luxury® program. Sweeney explains, “We have 45 teams and approximately 450 individual agents, so we are equipped to help both agents and teams achieve operational excellence and real estate sales success, and with differentiators like the Global Luxury marketing program, we can truly stand out amongst our competitors.”

 

The Coldwell Banker Network Opens 17 Locations Outside the U.S. in First Quarter

Globally, Coldwell Banker international affiliates opened 17 new locations for new and existing companies in seven different countries, a promising start to 2025. Q1 Highlights below:

Coldwell Banker Argentina opened two offices in the Capital Federal area of Buenos Aires, further cementing its strong presence in the capital of Argentina.

  • Coldwell Banker Spain & Andorra opened two new companies in the key markets of Estepona, Guadalmina, Marbella, and Aravaca/Pozuelo, a posh neighborhood outside of Madrid.
  • Coldwell Banker Türkiye opened 9 new offices in Q1, leading growth efforts for all of our Coldwell Banker Global operations.

COLDWELL BANKER INTERNATIONAL AFFILIATES WELCOMED THE FOLLOWING 16 NEW COMPANIES IN Q1 2025:

 

Coldwell Banker Argentina

Coldwell Banker Beyker Capital Federal, Buenos Aires
Coldwell Banker Grupo Elite Capital Federal, Buenos Aires
Coldwell Banker Canada Coldwell Banker Elevate Realty, Brokerage Georgetown, Ontario
Coldwell Banker Chile Coldwell Banker Vitacura Vitacura, Santiago
Coldwell Banker Costa Rica Coldwell Banker Playa Coyote Playa Coyote
Coldwell Banker Italy Coldwell Banker Alessia Di Majo Real Estate Salerno
 

Coldwell Banker Spain & Andorra

 

Coldwell Banker Art Real Estate Estepona/ Guadalmina, Marbella
 

Coldwell Banker Living Real Estate

 

Aravaca/Pozuelo, Madrid
 

 

 

 

 

Coldwell Banker Turkey

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Coldwell Banker Black Nilüfer / Bursa
Coldwell Banker Cadde Kadıköy / İstanbul
Coldwell Banker Doğu Yakutiye / Erzurum
Coldwell Banker Flora Avcılar / İstanbul
Coldwell Banker Livia Başakşehir / İstanbul
Coldwell Banker Net Ortahisar / Trabzon
Coldwell Banker Orion Karşıyaka / İzmir
Coldwell Banker Ultra Bağlıca / Ankara

Additionally, the brand welcomed the following office to existing international companies:

COLDWELL BANKER INTERNATIONAL

 

 

Coldwell Banker Turkey

 

Coldwell Banker Lego 2 Urla / İzmir

 

Kait McMurdo
Kait McMurdo

Kaitlin McMurdo has served as the Director of Global Service for Coldwell Banker since January 2020. Through her tenure, the existing global network has doubled in office and agent footprint and expanded into Chile, Paraguay and Saudi Arabia. She has also supported the global networks for Better Homes & Gardens, Corcoran, and ERA Real Estate. Prior to her current role, McMurdo worked for the premiere New York City New Development sales and marketing firm, Corcoran Sunshine, which sold over $20 billion of real estate during her time. At Corcoran Sunshine, she managed new business, cross-portfolio initiatives and creative sales initiatives for the top-selling developments in Manhattan and Brooklyn. Before joining the real estate industry, McMurdo worked primarily in corporate event planning and hospitality, combining her love of working with people and the food and beverage industry. She received her BA from American University in International Business with a minor in French language. She is very proud Philadelphia-area native (Go Birds) who has resided in New York City for 15 years, predominantly in “the World’s Borough”, Queens. In her free time she loves to cook, explore NYC, and of course, travel the world.



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